• Est. Dana Point, CA
  • Mountain · E-MTB · Road · Gravel
  • Authorized Murf dealer

Orange County’s best bike shop

Quality bikes, fine service

Mountain and e-MTB, high-end road and gravel, and the full Murf e-bike range. Serious service from people who ride the same trails and the same coast road you do.

Builds and service

01 — What we work on

120–170 mm

Mountain & E-MTB

Trail, enduro and electric mountain bikes. Full suspension service, drivetrain overhauls, hydraulic brake bleeds, hand-built wheels and frame bearing work.

Turnaround
2–4 days
Booking
Walk in
73.0°

High-End Road & Gravel

Ground-up custom builds, groupset installs and wheel builds spec’d around how you actually ride — plus the tune-ups that keep a good bike feeling like one.

Turnaround
1–3 days
Booking
Walk in
52 V

E-Bikes — Murf Dealer

We’re an authorized Murf dealer: sales, warranty work and full service including motor and battery. On other e-bike brands we handle the mechanical side only.

Murf
Full service
Other brands
Mechanical only

Brands we work with

02 — What we carry

Builds by
Components from

Inside the shop

03 — Where the work happens

Gravel and mountain bikes hanging under the shop's shade tent
Out front, most days
Looking into the Dana Cycles workshop past the Shimano floor mat
Through the door
The Dana Cycles shop door covered in brand and cycling club stickers
The door, earning it

The approach

04 — How we work

Bicycles are our job, but also our passion.

Performance

Suspension, drivetrains, hydraulics and hand-built wheels — on trail bikes, e-MTBs and high-end road and gravel rigs. Nothing leaves the stand until it’s right.

No reservations

Walk in during normal business hours and we’ll get started on your bike as soon as we can. No booking system, no app, no queue to join.

Community

Dana Cycles exists to support the riders of Dana Point and the surrounding Orange County — commuters, racers, groms and everyone in between.

Located in Dana Point

05 — Find us

We’re on La Plaza, a few minutes from the harbor and the beach boardwalk, with the trails and the coast road that make this stretch a premier place to ride starting more or less at our door.

Bring the bike in as it is. If it needs a part we don’t stock, we’ll tell you what it costs and how long before we touch anything.

Do I need an appointment?

No. Walk in during normal business hours and we’ll get started as soon as we can. For a full custom build it’s worth calling ahead so we can set aside proper time to talk through the spec.

How long will my repair take?

Most road and gravel tune-ups turn around in one to three days. Suspension and e-MTB work usually takes two to four, depending on parts and how deep the service goes.

Do you service e-bikes you didn’t sell?

Partly. We’re an authorized Murf dealer, so on a Murf we can do everything including motor, battery and warranty work. On other e-bike brands we stick to the mechanical side — brakes, drivetrain, wheels and suspension — and leave motor and battery systems to the people certified on them.

What does a service cost?

It depends what the bike needs. We look at it with you, quote before we start, and call you before doing anything that changes the number.

Dana Cycles storefront on La Plaza, with a cruiser bike mounted above the entrance
Look for the cruiser on the roof — 34102 La Plaza, Suite A
Monday
Closed
Tuesday – Saturday
10am – 6pm
Sunday
10am – 4pm

Closed right now

34102 La Plaza, Suite A, Dana Point, CA 92629

06 — Step inside

Walk in and we’ll get started

No booking system, no app, no queue to join. Bring the bike in as it is — if it needs a part we don’t stock, we’ll tell you what it costs and how long before we touch anything.

Shop floor 0:07 loop · silent

Ask about a build

07 — Get in touch

For a custom build, a part we should order, or anything that needs a conversation before you ride over. Straightforward service does not need this — just walk in.

Rather talk? (949) 542-4777

One or the other is enough.

Stop by the shop

Quality bikes, fine service

Address

34102 La Plaza, Suite A
Dana Point, CA 92629
© 2026 Dana Cycles. Built by Frozen Crow